Worldoo.com, an interactive online eco-system designed for children, has teamed up with Akshaya Patra! It is a platform for children (citizens of worldoo.com) to read, watch videos, view pictures etc. and earn stars.

In its partnership with Akshaya Patra, Worldoo.com developed the creative concept of ‘Gift a Tara’ whereby children can donate the stars they have earned to an underprivileged child. These stars which act as virtual currency on Worldoo.com, can then be converted into real money and donated towards the cause of providing food for education to a hungry child in India.

Aside from being a noble cause, Worldoo.com also helps children understand the need to be generous to those in need, and experience the pleasure of helping another human being. Being an interactive, educational, exciting platform, that is designed specifically to nurture the healthy development of children, Worldoo.com empowers children to explore their world and contribute to making it better.

With millions of children having limited access to healthy food and education, the unique concept of ‘Gift a Tara’ attempts to bridge the gap between the economically secure and economically challenged children of India. Worldoo.com explains to children that by the simple yet generous act of donating a few of their stars to the programme, they too can ‘be a Star.’

Akshaya Patra is glad to be associated with Worldoo.com, and looks forward to the progress that can together be achieved in the cause of providing food for education to the young ones in need.

Confess! How many hours a day do you spend on social media? Even if you’re in a self-imposed exile, the temptation to take a quick peek at a friend’s picture on Instagram or Facebook, or read your favourite celebrity’s tweet is simply irresistible. Whether we accept it or not, whether we like it or claim not to like it, we’re all clocking hours on the social scene. That gave us an idea – why not put all those hours to good use? Why not use it to spread the word about #HungryForSchool.

Our plan is really simple. Every day when you log in to your favourite social media website, send out a small message to all your friends – using the hash tag #HungryForSchool.

It could be about your feelings towards children going hungry every day. It could be about people wasting food when there are millions in need of it. Or it could be about education. Or progress. Or the country’s future. Or even ideas that could help us reach out to more children. Express yourself, move others to action and work towards change.

We’re listening to each one of you, and paying close attention to each message that comes in with the hash tag. Through a concerted effort we can make this an empowering movement. Let us all work towards the same goal – feeding and educating India’s future. Let us spread the word about #HungryForSchool.