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Akshaya Patra harnessing the Internet for Social Good

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It’s the 20th Anniversary of the World Wide Web! It indeed marks a true milestone in the history of Internet. Alongside it also marks a celebration of the positive impact World Wide Web has made in the lives of innumerable humans. Internet is the most ubiquitous order of the day. It is the inexplicable extensive reach of the Internet that makes it increasingly significant in today’s fast-paced and knowledge-seeking generation.

Akshaya-Patra-world-wide-web-presenceThe Web has become a communication platform where a visitor can share opinions and engage in discussions on varied topics. Every organisation, despite its realm of work, feels the need to be present on the Internet and is competing for online space and presence. Web technologies are used to generate better business by increasing footprints of organisations in online space to achieve their core objectives. The Web also has the potential to spread awareness globally about various causes that different non-profits are working for.

We at The Akshaya Patra Foundation are putting an effort to harness the effectiveness of Internet technology to spread awareness about the cause we are working for. Akshaya Patra is an Indian NGO started in Bangalore, Karnataka in June 2000. Today, it implements the mid-day meal programme in Government schools across 9 states of India namely Andhra Pradesh, Assam, Chhattisgarh, Gujarat, Karnataka, Odisha, Rajasthan, Uttar Pradesh, and Tamil Nadu. Currently, it provides mid-day meal to 1.3 million children covering over 9000 Government schools. The vision of the Foundation is “No child in India shall be deprived of education because of hunger”. It aims to feed 5 million children by 2020.

The vastness of its mission drives the Foundation to reach out to more and more people across the globe. It has a dedicated Akshaya Patra official website which makes available all the information related to the Foundation. Akshaya Patra also employs Social Networking as a medium to spread the word. It is present in six of the popular social networking platforms-FacebookTwitterYouTubeLinkedInPinterest and Google+. Apart from these Social Networking sites it is also present in many Social Book Marking sites. These platforms act as supporting mediums to the official website.  They become a quick spot for visitors to get updates on latest advancements, news, events and also to browse through photo and video galleries. It also provides an option to the visitor to share information about the Foundation ‘on the go’.

Interestingly, as you are reading, this article too has become a part of the Internet. The power of Internet lies in the hands of the user. If harnessed strategically it can yield results in a way that can change the world for the better. The increase of Akshaya Patra’s footprint in online space will prove to be of significant benefit to millions of needy children in the country. Make use of your social networking skills to support and encourage numerous children who dream to achieve big in life.

Be a part of Akshaya Patra’s Social Networking. Join us on

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Role of Akshaya Patra in Boosting Education

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“Food for education” is not just another phrase for The Akshaya Patra Foundation. It is the reason of its existence. Akshaya Patra is a NGO based in Bangalore implementing the mid-day meal programme. It is providing food to children studying in Government school across 9 states of India. It opines that education can eliminate illiteracy and uplift the society for a better future. Through the mid-day meal programme it is aiming to counter two main issues- illiteracy and poverty.

Akshaya-patra-serves-food-for-educationFood is an integral part of education. A hungry stomach will not allow a child to study and perform well in school. It is the primary necessity that needs to be fulfilled in order to reap the benefits of education. The mid-day meal becomes a motivating factor for the children to come to school. It also works as an incentive for parents to send their children to school with the hope that the children will at least be able to have one wholesome and nutritious meal a day. Akshaya Patra provides freshly cooked nutritious meal to 1.3 million children across India everyday.

The Foundation follows a three item menu in each location. As each region has its own specific taste, Akshaya Patra prepares the meals in a way that it is both nutritious and palatable to each region. It is done so that each and every child enjoys the mid-day meal. Studies have shown that the mid-day meal has increased enrolment, improved attendance and performance of the students, and has helped in reducing drop-out rate. Apart from these benefits, it boosts the confidence of the children to dream big and achieve higher in life. The millions of dreams are a very strong motivating factor for Akshaya Patra to spread its wings to serve more and more children across the country. The Foundation achieved the milestone of serving one billion meals in 2012 (since its inception in 2000) and it aims to feed 5 million children by 2020.

End of every academic year sees a set of children moving on to pursue higher education and another set just beginning to hold the pencil. Be a part of this cause to fulfil the dreams of these children which begins by providing them with a wholesome meal. Akshaya Patra provides many opportunities to its supporters so that they can play an active role in the lives of the children and the cause. Join Akshaya Patra-

Every bit of your support has the potential to transform the lives of millions of children.

 

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