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Food and Education

Akshaya Patra’s Annual Reports – Setting the benchmark for excellence and creativity

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The recently-released Akshaya Patra Annual Report for 2015-16, titled The Passioneers – Bound By Purpose. Driven By Passion, upholds a long tradition of the Foundation’s creative excellence in financial reporting. For the past few years, the organisation has been winning prestigious international and national awards for its highly creative, theme-based presentation of financials. The report this year takes people behind-the-scenes to paint intimate portraits of the faceless people who make the organisation. It includes engagingly told stories of members from different arms of the Foundation – kitchen staff, drivers, security guards and more, with wonderful graphics and illustrations.

At the 2015 Hermes Creative Awards, Akshaya Patra’s annual report for 2014-15, titled Giving Every Dream A Chance, won Platinum – the highest honour at the awards. The theme for the report was the organisation’s eponymous initiative – Giving Every Dream A Chance, which sought to encourage the dreams of the Foundation’s beneficiaries through month-long mentorships. It included beautiful, surreal, monochrome snapshots of the dreams of three children – Shivu – the aspiring astronomer, Manjula – the debuting actress and Shekar – a chef in the making. These spoke of the starry dreams of these young kids and the joy their mentorships under renowned experts brought them, along with a chance to showcase their newly-learned skills and knowledge.  This report also won Gold at the League of American Communications Professionals LLC (LACP) 2014-15 awards.

The Foundation’s much celebrated annual report for 2013-14, titled The Fab Five Superheroes, presented in comic-book style, told the story of its origins and tales of five of its beneficiaries. These young guns were Badal, Vinayak, Ambika, Munna and Mamatha. This unusual, original and highly imaginative annual report won multiple awards, including an Award of Excellence at the 21st Annual Communicator Awards; Gold at the LACP 2013-14 and a Silver at International ARC Awards. Similarly, the 2012-13 annual report won Gold at the 44th Creativity International Print and Packaging Design Awards. This report was designed as a child’s scrapbook!

Over the years, the Foundation’s award-winning annual reports have become illustrious examples of originality. They are testament to the fact that presenting the yearly highlights and financials of an organisation can be fun, imaginative and push the boundaries, without losing any of their seriousness. The ‘much-awaited’ tag that has been attached to Akshaya Patra’s annual reports is fully deserved! You can read and download the latest annual report right here.

The author arjun

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