Fighting hunger with #MusicForMeals

Saavn, India’s No.1 digital music service, has partnered with Akshaya Patra to launch #MusicForMeals with the goal of feeding 5,000 children the mid-day meal on every school day for an entire year!

This initiative is the first of its kind, powered by music listening on Saavn. For every hour of music streamed via their website on apps, Saavn will donate towards one Akshaya Patra mid-day meal for one child.

Speaking on the vision behind #MusicForMeals Rishi Malhotra, Co-Founder and CEO of Saavn says, “Our goal as a company has always been to be as impactful as the music we stream to millions of users every day. Just as we have become India’s music streaming service, we want the Saavn team and our users to make a lasting difference in the world, especially in India, where children are the next generation of students, leaders, entrepreneurs, and the future of the country. We’re launching #MusicForMeals so that our users’ love for music can translate into sending children to schools for wholesome meals, on a daily basis. We are inviting other companies to join #MusicForMeals as it is an opportunity for all companies to collaborate and make a lasting impact. As we add millions of users and streams this year, we’ll grow our support for #MusicForMeals alongside it. We believe music can truly change the world in every way.”

Saavn will make a monthly donation to Akshaya Patra which will be implemented across the Foundation’s beneficiary schools in India. They just made their first contribution of Rs. 3.12 lakh to Akshaya Patra this February.

Shridhar Venkat, CEO of The Akshaya Patra Foundation conveyed the organisation’s happiness over the venture saying, “We appreciate the philanthropic values of Saavn and thank them for #MusicForMeals. This initiative by Saavn will help in serving meals to many underserved children on school days, helping them with an opportunity to attend school, focus and learn.”