It is not about huge donations or big investments but a minimum help from all of us for somebody who needs it more, believed students of the Institute of Public Enterprise, Hyderabad. As part of the study programme the students were required to prepare a business plan and execute it. The goal of the project was to make a profit of minimum Rs. 1. For this project, students were divided into groups and each group came up with unique ideas on different ventures where they can earn a profit of at least one rupee a day. Every idea the group expressed was worth executing it and indeed profitable.

The students however did not stop at this, and extended the one rupee profit project to a social cause campaign by naming it as “A Rupee A Day” by which each student in the college contributed collectively a rupee a day, for a week, Also the campaign’s aim was to educate and endorse the importance of individual social responsibilities among future managers, End of one week they raised a sum of Rs. 5000 from 300 students and decided to hand it over to Akshaya Patra to feed more children.” 'TAPF, with no self motive' has unremittingly dedicated its efforts to serve a great purpose and we feel privileged to have been able to be a part of this wonderful mission.” Says Ravi Shah, one of the team members of the ‘A Rupee a Day’ team.